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Legal clients are searching differently, consuming information in new ways and making decisions faster. As a result, the law firms earning attention in 2026 won’t be the ones doing more marketing… They’ll be the ones doing it with intention. Here are the legal marketing trends taking shape in 2026 and what they mean for law....

Welcome to the first pour of 2026. As we wrap up January, the marketing landscape is already proving to be a complex, evolving blend. The “usual” way of doing things continues to change. Google is no longer the sole gatekeeper of discovery, and AI is reshaping how clients find and evaluate expertise. To stay competitive....

TW2 Marketing is thrilled to announce that Shel Powers has joined the firm as an account manager. With more than a decade of experience across agency, SaaS, tax, lifestyle and consumer packaged goods, Shel has guided client initiatives from concept to completion, building cohesive campaigns that drive growth, improve retention and unify marketing efforts across channels. At....

Welcome to the February edition of TW2 Tea. If January was about setting intentions, February is about building the infrastructure that supports them. In a landscape where “busyness” is often mistaken for progress, the firms seeing the strongest results are the ones stepping back to make sure their foundation is solid before moving forward. This month’s....

Welcome to the March edition of TW2 Tea. If the early months of the year were about setting direction, March is about showing up consistently and turning that direction into visibility. The firms gaining traction today are the ones that understand how discovery is evolving. Expertise is being found in new places, from LinkedIn feeds....