by Denise Nix | Aug 27, 2026 | Featured, Law
A new survey presented at the Legal Marketing Association Annual Conference confirms that general counsel and business leaders are actively consuming law firm thought leadership content but are highly selective about what earns their attention and trust. The findings...
by Denise Nix | Nov 22, 2025 | TW2 News
Like most of our clients, TW2 Marketing is an outsourced professional services firm. Consulting means you are often transitioning in and out of a client’s workflow. This can be a bumpy process for both the client and the vendors. That transition can get even messier...
by Denise Nix | Nov 1, 2025 | Law, TW2 News
Generative artificial intelligence exploded across the marketing industry — and nearly every other sector. As lawsuits stack up, regulators convene and intellectual-property law plays catch-up… legal marketers must already be on top of this disruptive technology....
by Denise Nix | Jul 28, 2023 | Law Firm Website, TW2 News
Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective...
by Denise Nix | Nov 17, 2021 | TW2 News
When applied to marketing content, the three R’s — reduce, reuse, recycle — will save time, increase efficiency and ensure you’re getting the best bang for your content buck. Writing articles, blogs and press releases, producing webinars and more take a lot of time....
