California’s new law requiring at least one woman on publicly-traded companies’ boards of directors has many women excited by the opportunity the law creates but also unsure about how to get on a board or even if they are qualified. TW2’s Teresa Warren recently attended a program put on by the North San Diego Business Chamber....
San Diego’s Mission Bay is a favorite among us locals. But does it have what it takes to be an “ecotourism destination?” Ecotourism, defined by the International Ecotourism Society, is responsible travel to natural areas that conserve the environment and improve the well-being of local people. According to ecotourism expert Andy Drumm, Mission Bay does have....
Like many of you, the TW2 team is looking for ways we can help our community and our clients during these trying times. We’ve put together the following suggestions for businesses struggling with external and internal communications during the COVID-19 crisis. Take the time to truly connect with others. Ask how people are and listen....
I recently attended a webinar in which the term ‘over-communicate’ was used many times. The distinguished speakers with varying backgrounds and expertise all agreed that now is the time to over-communicate with multiple groups and individuals. As a marketing communications professional, my knee-jerk reaction was: NO! NEVER! Historically, meaningful-yet-minimal communication has ALWAYS been best. The fine....
Every social media platform has seen a significant increase in users and activity over the last two months. With people turning to social media apps to keep themselves entertained, connected and informed, NOW is the time to focus your efforts on building and expanding your social media presence. As TW2’s Account Manager and Social Media....
Editorial award submissions are the Stealth Bomber of public relations. Publications invite you to tell them about the best parts about your business, a team within your business or individual professionals. Then, they name you the “best” or the “top” in your field and publish great things about you for their readers, i.e. your target....