MEDIA & PUBLIC RELATIONS
TW2 works hard to establish and maintain relationships with the media on a local, regional and national basis. We take a quality over quantity approach when it
comes to press. We suggest only stories that match the editorial needs of the target publications and that are appropriate for our clients. As a result, our clips files
are overflowing with press hits from business, industry, general news and consumer media. When it comes to public relations, reaching community and decision
makers means understanding what motivates individuals and groups. At TW2, we develop and implement successful programs that educate and influence.
The media and public relations services we provide include:
- Print, Electronic and Trade Media Relations
- News Release Writing and Placement
- Crisis Communications Planning
- Social Media
- Award Nominations
- Story Pitches
- Ghost Writing
- Op/Ed Writing
- Speech Writing
- Feature Story and Profile Pitching, Writing and Placement
- Special Event Management
- Editorial Board Meetings and Press Briefings
- Media Training
- Press Conferences and Media Events
- Community Involvement and Investment Strategies
- Community Relations, Outreach and Coalition Building
A news article about you in the paper or a segment featuring your company on the evening news can be great for business thanks to the reach of the media. People believe what they read and see in the news - even in this day and age of ‘fake news.’ Let the power of the press work for you!
We often hear the two used interchangeably. Actually, they are separate disciplines. Public relations is the act of reaching out to your audience to elicit approval or change. Media relations is the act of reaching out to the media to get news coverage. If you are trying to develop a building, you would use public relations to get the decision makers to approve your project. You would use media relations to get the media to come to the groundbreaking and write a story.
The two are not the same thing. With advertising, you control the message but have less credibility. When the media writes about you, you have less control but more credibility. Letting the two work together and leveraging one off the other is part of a good communications plan.