Archives

Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective marketing.  Recently, TW2 Senior Consultant Denise Nix spoke at the American Bar Association Mediation Committee’s....

Law firm marketing doesn’t need to be complicated or time consuming to drive results—it needs to be focused and intentional. At TW2 Marketing, we’ve spent more than 30 years working alongside law firms to build and execute marketing programs that support real business goals. From boutique firms to well-established practices, we understand how legal buyers....

Industry awards play a key role in how law firms build credibility and stay visible in a competitive market. But recognition is not just about experience or reputation. Firms that consistently appear on these lists approach nominations with a clear and intentional strategy. The Strategy Behind Best Lawyers, Super Lawyers and 40 Under 40 Lists....

Generative artificial intelligence exploded across the marketing industry — and nearly every other sector. As lawsuits stack up, regulators convene and intellectual-property law plays catch-up… legal marketers must already be on top of this disruptive technology. According to Influencer Marketing Hub’s 2025 Benchmark Report, AI integration has improved campaign outcomes for 66.4% of marketers, and....

In today’s digital age, having an online presence is not just an option but a necessity for lawyers and law firms. The legal industry was transformed by the growth of technology and the internet. Those who adapt are the ones who thrive. Establishing and maintaining a strong digital presence is crucial for legal marketing and....

Legal clients are searching differently, consuming information in new ways and making decisions faster. As a result, the law firms earning attention in 2026 won’t be the ones doing more marketing… They’ll be the ones doing it with intention. Here are the legal marketing trends taking shape in 2026 and what they mean for law....

Just as you wouldn’t jump into the deep end of a pool without first learning to swim, you shouldn’t start posting to social media or building a website without first creating a legal marketing strategy and a legal marketing plan. In the competitive world of law, effective and strategic marketing can make the difference between....