by Sarah Austin | Mar 23, 2026 | Featured, TW2 News
Welcome to the March edition of TW2 Tea. If the early months of the year were about setting direction, March is about showing up consistently and turning that direction into visibility. The firms gaining traction today are the ones that understand how discovery is...
by Sarah Austin | Jan 21, 2026 | Law, Law Firm Website, Strategy Landing page
Just as you wouldn’t jump into the deep end of a pool without first learning to swim, you shouldn’t start posting to social media or building a website without first creating a legal marketing strategy and a legal marketing plan. In the competitive world of law,...
by Sarah Austin | Jan 20, 2026 | TW2 News
Welcome to the February edition of TW2 Tea. If January was about setting intentions, February is about building the infrastructure that supports them. In a landscape where “busyness” is often mistaken for progress, the firms seeing the strongest results...
by Sarah Austin | Jan 20, 2026 | TW2 News
TW2 Marketing is thrilled to announce that Shel Powers has joined the firm as an account manager. With more than a decade of experience across agency, SaaS, tax, lifestyle and consumer packaged goods, Shel has guided client initiatives from concept to completion,...
by Sarah Austin | Jan 16, 2026 | TW2 News
Welcome to the first pour of 2026. As we wrap up January, the marketing landscape is already proving to be a complex, evolving blend. The “usual” way of doing things continues to change. Google is no longer the sole gatekeeper of discovery, and AI is...
