by Sarah Austin | Jan 11, 2021 | TW2 News
Journalists use a proven formula to get, and keep, people reading their articles. That same formula can easily be applied to marketing content. In a three-part series on adopting journalistic principles for marketing writing, TW2 Senior Consultant Denise Nix, a former...
by Sarah Austin | Nov 16, 2020 | TW2 News
There’s nothing better than a pat on the back. TW2 was thrilled to receive three pats when journalists and other PR and marketing professionals honored us with three San Diego Press Club awards! 1st Place: Video Production TW2’s Video Team Leader Sarah Austin...
by Sarah Austin | Oct 22, 2020 | TW2 News
Prospective clients know if you’ve done your research before you meet with them. They want their team to include people of color and women. And, possibly above all else, clients want you to be responsive. Businesses are changing how they make decisions around hiring...
by Sarah Austin | Aug 28, 2020 | TW2 News
Is your SEO the best it can be and are you doing all you can to get top search results? SEO (or search engine optimization) is the process of improving the quality of your website to enable search engines to find you and put you at the top of search results. If...
by Sarah Austin | Jul 27, 2020 | TW2 News
One thing that the Coronavirus pandemic has reinforced is the importance of personal connections as part of the marketing and business development process. Email marketing, ZOOM meetings and phone calls can only go so far in providing an understanding of who you are...
by Sarah Austin | Jun 25, 2020 | TW2 News
Editorial award submissions are the Stealth Bomber of public relations. Publications invite you to tell them about the best parts about your business, a team within your business or individual professionals. Then, they name you the “best” or the “top” in your field...
