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TW2 University is where we share interesting and helpful information we learn through our marketing and communications consulting and in our adventures connecting with a variety of professionals through virtual and in-person events.
TW2 Marketing, a leading San Diego-based marketing and public relations firm, announces that Olivia Wilcox has joined the firm as a marketing coordinator. read more
As the digital landscape evolves, social media continues to be a dynamic and engaging element of our daily lives. Consequently, there is heightened interest about the keys to success associated with establishing a solid and dedicated base of followers on platforms like Facebook, LinkedIn and Instagram. To effectively lev...
https://vimeo.com/677838679 TW2 is celebrating our 30th year! I started my beloved company when my two sons were quite young and my husband had a demanding career with a chaotic schedule. I wanted my career to provide flexibility, so I had time for my family while doing what I loved. Thirty years ...
https://vimeo.com/646994066 When applied to marketing content, the three R’s — reduce, reuse, recycle — will save time, increase efficiency and ensure you’re getting the best bang for your content buck. Writing articles, blogs and press releases, producing webinars and more take a lot of time. As a b...
https://vimeo.com/631297762 Do you ever wonder how your competitors get articles placed in industry publications? Or how leading professionals — be they in the legal, commercial real estate, financial, construction, nonprofit or other industries — continually have fresh content they can share with intereste...
https://vimeo.com/564734731 Do you wonder what your clients or customers would say about your organization to a prospect or potential employee? Do you wish you better understood what they are experiencing and what their needs and wants are right now? Strategically using surveys to track and understand your c...
With the introduction of our new remote video services, we are sharing a few tips for looking great on camera. The more cool, calm and collected you are, the better quality your video will be. We want you to look and feel your best on camera and when in doubt, practice makes perfect. Here are TW2’s top five tips to be mo...
https://vimeo.com/544685098 Video is the fastest growing marketing strategy…because it works. Last year, a staggering 99% of said they planned to continue using video with 95% saying they planned to increase or maintain the amount of money they spent on it. At TW2, we’ve found that despite the growin...
https://vimeo.com/527429532 By the end of Q3 2020, LinkedIn grew to with 26 percent of those based in the US/Canada. That’s more than double its member count from five years ago! User engagement on the world’s preferred professional social network also grew by 26 percent during Q3 of last year. This comes ...
By Nicole Hagaman, Senior Consultant, TW2 Marketing When recently asked to present to , an international female-focused co-working space and business accelerator, I decided it was time to talk about work/life balance. Like many other families, I felt the need to focus on this more than usual due to the additiona...