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TW2 UNIVERSITY ARTICLES

TW2 University is where we share interesting and helpful information we learn through our marketing and communications consulting and in our adventures connecting with a variety of professionals through virtual and in-person events.

what-your-clients-want-you-to-know

Prospective clients know if you’ve done your research before you meet with them. They want their team to include people of color and women. And, possibly above all else, clients want you to be responsive. With the COVID-19 pandemic and the resulting economic downturn, as well as the renewed focus on diversity and inclu...

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5-simple-steps-to-improving-seo

Is your SEO the best it can be and are you doing all you can to get top search results? SEO (or search engine optimization) is the process of improving the quality of your website to enable search engines to find you and put you at the top of search results. If implemented properly, SEO has the power to increase your web...

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up-level-your-marketing-with-video

One thing that the Coronavirus pandemic has reinforced is the importance of personal connections as part of the marketing and business development process. Email marketing, ZOOM meetings and phone calls can only go so far in providing an understanding of who you are and the services you provide. That’s why video is the...

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winning-editorial-award-submissions

Editorial award submissions are the Stealth Bomber of public relations. Publications invite you to tell them about the best parts about your business, a team within your business or individual professionals. Then, they name you the “best” or the “top” in your field and publish great things about you for their rea...

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leveraging-social-media-during-social-distancing

Every social media platform has seen a significant increase in users and activity over the last two months. With people turning to social media apps to keep themselves entertained, connected and informed, NOW is the time to focus your efforts on building and expanding your social media presence. As TW2’s Account Manage...

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over-communicating-in-the-age-of-covid-19

I recently attended a webinar in which the term ‘over-communicate’ was used many times. The distinguished speakers with varying backgrounds and expertise all agreed that now is the time to over-communicate with multiple groups and individuals. As a marketing communications professional, my knee-jerk reaction was: NO!...

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rethinking-your-communications-during-the-covid-19-crisis

Like many of you, the TW2 team is looking for ways we can help our community and our clients during these trying times. We've put together the following suggestions for businesses struggling with external and internal communications during the COVID-19 crisis.

  • Take the time to truly connect with others. Ask ...

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does-mission-bay-have-what-it-takes

San Diego’s Mission Bay is a favorite among us locals. But does it have what it takes to be an “ecotourism destination?” Ecotourism, defined by the International Ecotourism Society, is responsible travel to natural areas that conserve the environment and improve the well-being of local people...

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tips-for-women-wanting-to-serve-on-company-boards

California’s new law requiring at least one woman on publicly-traded companies’ boards of directors has many women excited by the opportunity the law creates but also unsure about how to get on a board or even if they are qualified. TW2’s recently attended a program put on by the North San Diego Business Chamber on ...

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