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TW2 UNIVERSITY ARTICLES

TW2 University is where we share interesting and helpful information we learn through our marketing and communications consulting and in our adventures connecting with a variety of professionals through virtual and in-person events.

how-to-be-a-content-conservationist

https://vimeo.com/646994066   When applied to marketing content, the three R’s — reduce, reuse, recycle — will save time, increase efficiency and ensure you’re getting the best bang for your content buck. Writing articles, blogs and press releases, producing webinars and more take a lot of time. As a b...

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boost-your-brand-with-ghostwriting

https://vimeo.com/631297762   Do you ever wonder how your competitors get articles placed in industry publications? Or how leading professionals — be they in the legal, commercial real estate, financial, construction, nonprofit or other industries — continually have fresh content they can share with intereste...

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what-do-your-clients-really-think-how-to-maximize-the-impact-of-surveys

https://vimeo.com/564734731   Do you wonder what your clients or customers would say about your organization to a prospect or potential employee? Do you wish you better understood what they are experiencing and what their needs and wants are right now? Strategically using surveys to track and understand your c...

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5-tips-to-be-comfortable-and-confident-on-camera

With the introduction of our new remote video services, we are sharing a few tips for looking great on camera. The more cool, calm and collected you are, the better quality your video will be. We want you to look and feel your best on camera and when in doubt, practice makes perfect. Here are TW2’s top five tips to be mo...

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video-marketing-why-hesitate

https://vimeo.com/544685098   Video is the fastest growing marketing strategy…because it works. Last year, a staggering 99% of said they planned to continue using video with 95% saying they planned to increase or maintain the amount of money they spent on it. At TW2, we’ve found that despite the growin...

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how-to-level-up-your-linkedin-profile

https://vimeo.com/527429532   By the end of Q3 2020, LinkedIn grew to with 26 percent of those based in the US/Canada. That’s more than double its member count from five years ago! User engagement on the world’s preferred professional social network also grew by 26 percent during Q3 of last year. This comes ...

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forget-work-life-balance-lets-aim-for-work-life-harmony

By Nicole Hagaman, Senior Consultant, TW2 Marketing When recently asked to present to , an international female-focused co-working space and business accelerator, I decided it was time to talk about work/life balance. Like many other families, I felt the need to focus on this more than usual due to the additiona...

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emerging-trends-in-real-estate-2021

Each year, the Urban Land Institute releases its “Emerging Trends in Real Estate” outlook on the evolving trends shaping the real estate industry. The local San Diego/Tijuana chapter of ULI, where TW2’s Jennifer Whitelaw serves on the board as programs co-chair, invited Andrew C. Warren, director of real estate...

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write-like-a-journalist-to-get-your-marketing-content-read

Journalists use a proven formula to get, and keep, people reading their articles. That same formula can easily be applied to marketing content. In a three-part series on adopting journalistic principles for marketing writing, TW2 Senior Consultant Denise Nix, a former news reporter, explains how journalists write first ...

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what-your-clients-want-you-to-know

Prospective clients know if you’ve done your research before you meet with them. They want their team to include people of color and women. And, possibly above all else, clients want you to be responsive. With the COVID-19 pandemic and the resulting economic downturn, as well as the renewed focus on diversity and inclu...

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