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Just as you wouldn’t jump into the deep end of a pool without first learning to swim, you shouldn’t start posting to social media or building a website without first creating a legal marketing strategy and a legal marketing plan. In the competitive world of law, effective and strategic marketing can make the differen...

TW2 Marketing is thrilled to announce that  has joined the firm as an account manager.

With more than a decade of experience across agency, SaaS, tax, lifestyle and consumer packaged goods, Shel has guided client initiatives from concept to completion, building cohesive campaigns that driv...

Legal clients are searching differently, consuming information in new ways and making decisions faster. As a result, the law firms earning attention in 2026 won’t be the ones doing more marketing… They’ll be the ones doing it with intention.

Here are the legal marketing trends taking shape i...

In today’s digital age, having an online presence is not just an option but a necessity for lawyers and law firms. The legal industry was transformed by the growth of technology and the internet. Those who adapt are the ones who thrive. Establishing and maintaining a strong digital presence is crucial for and business...

Like most of our clients, TW2 Marketing is an outsourced professional services firm. Consulting means you are often transitioning in and out of a client’s workflow. This can be a bumpy process for both the client and the vendors. That transition can get even messier when bringing a new provider in while simultaneously pha...

Generative artificial intelligence exploded across the marketing industry — and nearly every other sector. As lawsuits stack up, regulators convene and intellectual-property law plays catch-up… legal marketers must already be on top of this disruptive technology.

According to , AI int...

TW2 Marketing is excited to announce that has joined the firm as a marketing specialist. In her role, Jessica will support TW2’s clients through strategic content development, campaign planning and execution, media outreach and digital marketing initiatives. She will contribute to brand messaging, oversee multi-channe...

From Best Lawyers and Super Lawyers lists to business and legal publications’ 40 under 40 competitions, have you ever wondered why your competitors win these recognitions? The answer isn’t complicated – it’s strategic. It takes carefully drafted nominations, crafted by experienced legal marketing professionals...

If you’ve ever found yourself asking, “Is this even working?” — you’re not alone. A lot of professional service firms spend time and money on marketing only to feel like nothing’s moving the needle. The problem usually isn’t effort. It’s direction. Without a clear strategy, marketing turns into a to-do...

You're catching up with a long-time client when they casually mention hiring another firm for a service you offer. Frustrating? Absolutely. Surprising? Unfortunately, not. This scenario plays out daily across professional services firms and highlights a common challenge: even your most loyal clients don’t know everythi...