Each year, the Urban Land Institute releases its “Emerging Trends in Real Estate” outlook on the evolving trends shaping the real estate industry. The local San Diego/Tijuana chapter of ULI, where TW2’s Jennifer Whitelaw serves on the board as programs co-chair, invited Andrew C. Warren, director of real estate research at PricewaterhouseCoopers and co-author of the 2021 Emerging Trends in Real Estate....
By Nicole Hagaman, President, TW2 Marketing When recently asked to present to Hera Hub, an international female-focused co-working space and business accelerator, I decided it was time to talk about work/life balance. Like many other families, I felt the need to focus on this more than usual due to the additional stresses of life during....
By the end of Q3 2020, LinkedIn grew to 722 million members with 26 percent of those based in the US/Canada. That’s more than double its member count from five years ago! User engagement on the world’s preferred professional social network also grew by 26 percent during Q3 of last year. This comes as....
Video is the fastest growing marketing strategy…because it works. Last year, a staggering 99% of marketing professionals said they planned to continue using video with 95% saying they planned to increase or maintain the amount of money they spent on it. At TW2, we’ve found that despite the growing use of video, many companies....
With the introduction of our new Live in 5! remote video services, we are sharing a few tips for looking great on camera. The more cool, calm and collected you are, the better quality your video will be. We want you to look and feel your best on camera and when in doubt, practice makes....
Do you wonder what your clients or customers would say about your organization to a prospect or potential employee? Do you wish you better understood what they are experiencing and what their needs and wants are right now? Strategically using surveys to track and understand your clients’ positive and negative experiences with your organization is....
Do you ever wonder how your competitors get articles placed in industry publications? Or how leading professionals — be they in the legal, commercial real estate, financial, construction, nonprofit or other industries — continually have fresh content they can share with interested audiences? The answer is likely ghostwriting. It’s an often-overlooked secret weapon offered....
When applied to marketing content, the three R’s — reduce, reuse, recycle — will save time, increase efficiency and ensure you’re getting the best bang for your content buck. Writing articles, blogs and press releases, producing webinars and more take a lot of time. As a busy professional, you know the marketing value of....
TW2 is celebrating our 30th year! I started my beloved company when my two sons were quite young and my husband had a demanding career with a chaotic schedule. I wanted my career to provide flexibility, so I had time for my family while doing what I loved. Thirty years later, those boys are....
As the digital landscape evolves, social media continues to be a dynamic and engaging element of our daily lives. Consequently, there is heightened interest about the keys to success associated with establishing a solid and dedicated base of followers on platforms like Facebook, LinkedIn and Instagram. To effectively leverage your social media presence as an....