Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective marketing. Recently, TW2 Senior Consultant Denise Nix spoke at the American Bar Association Mediation Committee’s....
The world of digital marketing is constantly evolving, driven by shifting consumer behavior and the emergence of new platforms and content trends. At the beginning of June, we participated in the DigiMarCon California conference where we had the opportunity to attend a thought-provoking talk titled “The Age of BS – Understanding the Current Landscape” by....