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TW2 Marketing is thrilled to announce that  has joined the firm as an account manager.

With more than a decade of experience across agency, SaaS, tax, lifestyle and consumer packaged goods, Shel has guided client initiatives from concept to completion, building cohesive campaigns that driv...

Like most of our clients, TW2 Marketing is an outsourced professional services firm. Consulting means you are often transitioning in and out of a client’s workflow. This can be a bumpy process for both the client and the vendors. That transition can get even messier when bringing a new provider in while simultaneously pha...

California’s new law requiring at least one woman on publicly-traded companies’ boards of directors has many women excited by the opportunity the law creates but also unsure about how to get on a board or even if they are qualified. TW2 recently attended a program put on by the North San Diego Business Chamber on “Wha...

Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective marketing.

Welcome to the February edition of TW2 Tea. If January was about setting intentions, February is about building the infrastructure that supports them. In a landscape where "busyness" is often mistaken for progress, the firms seeing the strongest results are th...

In today’s digital age, having an online presence is not just an option but a necessity for lawyers and law firms. The legal industry was transformed by the growth of technology and the internet. Those who adapt are the ones who thrive. Establishing and maintaining a strong digital presence is crucial for and business...

Generative artificial intelligence exploded across the marketing industry — and nearly every other sector. As lawsuits stack up, regulators convene and intellectual-property law plays catch-up… legal marketers must already be on top of this disruptive technology.

According to , AI int...