news list

Journalists use a proven formula to get, and keep, people reading their articles. That same formula can easily be applied to marketing content. In a three-part series on adopting journalistic principles for marketing writing, TW2 Senior Consultant Denise Nix, a former news reporter, explains how journalists write first ...

Editorial award submissions are the Stealth Bomber of public relations. Publications invite you to tell them about the best parts about your business, a team within your business or individual professionals. Then, they name you the “best” or the “top” in your field and publish great things about you for their rea...

If you’ve ever found yourself asking, “Is this even working?” — you’re not alone. A lot of professional service firms spend time and money on marketing only to feel like nothing’s moving the needle. The problem usually isn’t effort. It’s direction. Without a clear strategy, marketing turns into a to-do...

Prospective clients know if you’ve done your research before you meet with them. They want their team to include people of color and women. And, possibly above all else, clients want you to be responsive. Businesses are changing how they make decisions around hiring professional service firms, with a growing emphasis o...

Do you wonder what your clients or customers would say about your organization to a prospect or potential employee? Do you wish you better understood what they are experiencing and what their needs and wants are right now? Strategically using surveys to track and understand your clients’ positive and negative experienc...

One thing that the Coronavirus pandemic has reinforced is the importance of personal connections as part of the marketing and business development process. Email marketing, ZOOM meetings and phone calls can only go so far in providing an understanding of who you are and the services you provide. That’s why video is the...

There’s nothing better than a pat on the back. TW2 was thrilled to receive three pats when journalists and other PR and marketing professionals honored us with three San Diego Press Club awards!

1st Place: Video Production