news list

The season is shifting and so is the way people discover, consume and trust information. In this edition, we’re looking at the real role humans play in AI-driven legal marketing, how social platforms are becoming the new search bar and why strong case studies help audiences believe what you do and why it matters. We’...

Welcome to the March edition of TW2 Tea. If the early months of the year were about setting direction, March is about showing up consistently and turning that direction into visibility.

The firms gaining t...

Industry awards play a key role in how law firms build credibility and stay visible in a competitive market. But recognition is not just about experience or reputation. Firms that consistently appear on these lists approach nominations with a clear and intentional...

Like many of you, the TW2 team is looking for ways we can help our community and our clients during these trying times. We've put together the following suggestions for businesses struggling with external and internal communications during the COVID-19 crisis.

• Take the time to truly connect with others. Ask ...

I recently attended a webinar in which the term ‘over-communicate’ was used many times. The distinguished speakers with varying backgrounds and expertise all agreed that now is the time to over-communicate with multiple groups and individuals. As a marketing communications professional, my knee-jerk reaction was: NO!...

At TW2, we typically share our clients' news...this time the news is about us! After 30 years of serving as our founder and president, we have a new leader and we couldn't be more excited. has acquired our firm and is TW2's new president! Many of you already know Nicole as she has worked as a senior consultant...

Every social media platform has seen a significant increase in users and activity over the last two months. With people turning to social media apps to keep themselves entertained, connected and informed, NOW is the time to focus your efforts on building and expanding your social media presence. As TW2’s Account Manage...