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Legal clients are searching differently, consuming information in new ways and making decisions faster. As a result, the law firms earning attention in 2026 won’t be the ones doing more marketing… They’ll be the ones doing it with intention.

Here are the legal marketing trends taking shape i...

The world of digital marketing is always changing, driven by evolving consumer behavior and the rise of new platforms and content trends. TW2 attended the DigiMarCon California conference, where we joined a standout sessions titled "The Age of BS – Understanding the Current Landscape" l...

https://vimeo.com/527429532   By the end of Q3 2020, LinkedIn grew to with 26 percent of those based in the US/Canada. That’s more than double its member count from five years ago! User engagement on the world’s preferred professional social network also grew by 26 percent during Q3 of last year. This comes ...

As the digital landscape evolves, social media continues to be a dynamic and engaging element of our daily lives. Consequently, there is heightened interest about the keys to success associated with establishing a solid and dedicated base of followers on platforms like Facebook, LinkedIn and Instagram. To effectively lev...

When applied to marketing content, the three R’s — reduce, reuse, recycle — will save time, increase efficiency and ensure you’re getting the best bang for your content buck. Writing articles, blogs and press releases, producing webinars and more take a lot of time. As a busy professional, you know the marketing ...

The end of the year brings reflection, planning and the familiar challenge of doing more with less.

In this edition, we explore why a strong digital presence matters more than ever for law fir...