TW2 Marketing is thrilled to announce that Shel Powers has joined the firm as an account manager.
With more than a decade of experience across agency, SaaS, tax, lifestyle and consumer packaged goods, Shel has guided client initiatives from concept to completion, building cohesive campaigns that drive growth, improve retention and unify marketing efforts across channels.
At TW2 Marketing, Shel will apply this experience to support account management, strategic planning and campaign execution, ensuring client initiatives are both aligned and effective.
“Shel has a strong ability to see the big picture while keeping details on track, and our clients will benefit from that immediately,” said Nicole Hagaman, president of TW2 Marketing.
Prior to joining TW2, Shel ran her own marketing consulting practice and held leadership roles at Organifi, RacePlace and Active Network.
She earned a Bachelor of Science in business administration, with concentrations in marketing and management and minors in media arts and entertainment management, from the University of Montana.