Write Like a Journalist to Get Your Marketing Content Read

Write Like a Journalist to Get Your Marketing Content Read

Journalists use a proven formula to get, and keep, people reading their articles. That same formula can easily be applied to marketing content.

In a three-part series on adopting journalistic principles for marketing writing, TW2 Senior Consultant Denise Nix, a former news reporter, explains how journalists write first sentences, structure articles using the inverted pyramid and apply style consistency.

While these articles originally ran in JD Supra, a legal publication, the lessons can be applied to marketing writing for any industry or business!

Have questions? Reach out to Denise or any TW2 Marketing team member to talk about content marketing for your organization!


Denise Nix
Senior Consultant
TW2 Marketing

 

 

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