Journalists use a proven formula to get, and keep, people reading their articles. That same formula can easily be applied to marketing content.
In a three-part series on adopting journalistic principles for marketing writing, TW2 Senior Consultant Denise Nix, a former news reporter, explains how journalists write first sentences, structure articles using the inverted pyramid and apply style consistency.
While these articles originally ran in JD Supra, a legal publication, the lessons can be applied to marketing writing for any industry or business!
- Legal Marketing Content: Put the Lede In
- The Inverted Pyramid: Structuring Your Legal Content to Be Read
- Say it With Style: Insist on Consistency with Your Law Firm’s Content
Have questions? Reach out to Denise or any TW2 Marketing team member to talk about content marketing for your organization!
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