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TW2 UNIVERSITY ARTICLES

TW2 University lets us share interesting information that we have learned in the course of our marketing and communications consulting and in our adventures out and about in San Diego and beyond.

leveraging-social-media-during-social-distancing

Every social media platform has seen a significant increase in users and activity over the last two months. With people turning to social media apps to keep themselves entertained, connected and informed, NOW is the time to focus your efforts on building and expanding your social media presence. As TW2’s Account Manage...

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over-communicating-in-the-age-of-covid-19

I recently attended a webinar in which the term ‘over-communicate’ was used many times. The distinguished speakers with varying backgrounds and expertise all agreed that now is the time to over-communicate with multiple groups and individuals. As a marketing communications professional, my knee-jerk reaction was: NO!...

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rethinking-your-communications-during-the-covid-19-crisis

Like many of you, the TW2 team is looking for ways we can help our community and our clients during these trying times. We've put together the following suggestions for businesses struggling with external and internal communications during the COVID-19 crisis.

  • Take the time to truly connect with others. Ask ...

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does-mission-bay-have-what-it-takes

San Diego’s Mission Bay is a favorite among us locals. But does it have what it takes to be an “ecotourism destination?” Ecotourism, defined by the International Ecotourism Society, is responsible travel to natural areas that conserve the environment and improve the well-being of local people...

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tips-for-women-wanting-to-serve-on-company-boards

California’s new law requiring at least one woman on publicly-traded companies’ boards of directors has many women excited by the opportunity the law creates but also unsure about how to get on a board or even if they are qualified. TW2’s recently attended a program put on by the North San Diego Business Chamber on ...

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