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TW2 UNIVERSITY ARTICLES
TW2 University is where we share interesting and helpful information we learn through our marketing and communications consulting and in our adventures connecting with a variety of professionals through virtual and in-person events.
I recently attended a webinar in which the term ‘over-communicate’ was used many times. The distinguished speakers with varying backgrounds and expertise all agreed that now is the time to over-communicate with multiple groups and individuals. As a marketing communications professional, my knee-jerk reaction was: NO!...
Like many of you, the TW2 team is looking for ways we can help our community and our clients during these trying times. We've put together the following suggestions for businesses struggling with external and internal communications during the COVID-19 crisis.
- Take the time to truly connect with others. Ask ...
San Diego’s Mission Bay is a favorite among us locals. But does it have what it takes to be an “ecotourism destination?” Ecotourism, defined by the International Ecotourism Society, is responsible travel to natural areas that conserve the environment and improve the well-being of local people...
California’s new law requiring at least one woman on publicly-traded companies’ boards of directors has many women excited by the opportunity the law creates but also unsure about how to get on a board or even if they are qualified. TW2’s recently attended a program put on by the North San Diego Business Chamber on ...