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  Do you ever wonder how your competitors get articles placed in industry publications? Or how leading professionals — be they in the legal, commercial real estate, financial, construction, nonprofit or other industries — continually have fresh content they can share with interested audiences? The answer is likely ghostwriting. It’s an often-overlooked secret weapon offered....

When applied to marketing content, the three R’s — reduce, reuse, recycle — will save time, increase efficiency and ensure you’re getting the best bang for your content buck. Writing articles, blogs and press releases, producing webinars and more take a lot of time. As a busy professional, you know the marketing value of creating....

  TW2 is celebrating our 30th year! I started my beloved company when my two sons were quite young and my husband had a demanding career with a chaotic schedule. I wanted my career to provide flexibility, so I had time for my family while doing what I loved. Thirty years later, those boys are....

As the digital landscape evolves, social media continues to be a dynamic and engaging element of our daily lives. Consequently, there is heightened interest about the keys to success associated with establishing a solid and dedicated base of followers on platforms like Facebook, LinkedIn and Instagram. To effectively leverage your social media presence as an....

At TW2, we typically share our clients’ news…this time the news is about us! After 30 years of Teresa Warren serving as our founder and president, we have a new leader and we couldn’t be more excited. Nicole Hagaman has acquired our firm and is TW2’s new president! Many of you already know Nicole as she has worked as a....

“Connecting Paradise,” A documentary program exploring the challenges and opportunities of San Diego’s growth, has been honored with a national Silver Telly Award in the Non-Broadcast – Documentary: Short Form (Under 40 Minutes) category.  Brian Mooney, FAICP, senior vice president at Rick Engineering and immediate-past president of Urban Land Institute (ULI) San Diego-Tijuana, conceived of,....

Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective marketing.  Recently, TW2 Senior Consultant Denise Nix spoke at the American Bar Association Mediation Committee’s....

Law firm marketing doesn’t need to be complicated or time consuming to drive results—it needs to be focused and intentional. At TW2 Marketing, we’ve spent more than 30 years working alongside law firms to build and execute marketing programs that support real business goals. From boutique firms to well-established practices, we understand how legal buyers....

Artificial intelligence (AI) is transforming how we work, offering tools that boost productivity and creativity. However, its role should not be to replace human ingenuity but to enhance it. At TW2 Marketing, we believe that AI is most effective when it empowers people to work smarter and faster while preserving the essential human touch. When....

The world of digital marketing is always changing, driven by evolving consumer behavior and the rise of new platforms and content trends. TW2 attended the DigiMarCon California conference, where we joined a standout sessions titled “The Age of BS – Understanding the Current Landscape” led by Maresa Friedman, a Fortune 100 Business & Marketing Strategist. ....