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One thing that the Coronavirus pandemic has reinforced is the importance of personal connections as part of the marketing and business development process. Email marketing, ZOOM meetings and phone calls can only go so far in providing an understanding of who you are and the services you provide. That’s why video is the fastest growing....

Is your SEO the best it can be and are you doing all you can to get top search results? SEO (or search engine optimization) is the process of improving the quality of your website to enable search engines to find you and put you at the top of search results. If implemented properly, SEO....

Prospective clients know if you’ve done your research before you meet with them. They want their team to include people of color and women. And, possibly above all else, clients want you to be responsive. Businesses are changing how they make decisions around hiring professional service firms, with a growing emphasis on diversity, inclusion, and....

There’s nothing better than a pat on the back. TW2 was thrilled to receive three pats when journalists and other PR and marketing professionals honored us with three San Diego Press Club awards! 1st Place: Video Production TW2’s Video Team Leader Sarah Austin produced this winning video promoting our video production services. 1st Place: Press....

Journalists use a proven formula to get, and keep, people reading their articles. That same formula can easily be applied to marketing content. In a three-part series on adopting journalistic principles for marketing writing, TW2 Senior Consultant Denise Nix, a former news reporter, explains how journalists write first sentences, structure articles using the inverted pyramid and....

Each year, the Urban Land Institute releases its “Emerging Trends in Real Estate” outlook on the evolving trends shaping the real estate industry. The local San Diego/Tijuana chapter of ULI, where TW2’s Jennifer Whitelaw serves on the board as programs co-chair, invited Andrew C. Warren, director of real estate research at PricewaterhouseCoopers and co-author of the 2021 Emerging Trends in Real Estate....

By Nicole Hagaman, President, TW2 Marketing When recently asked to present to Hera Hub, an international female-focused co-working space and business accelerator, I decided it was time to talk about work/life balance. Like many other families, I felt the need to focus on this more than usual due to the additional stresses of life during....

  By the end of Q3 2020, LinkedIn grew to 722 million members with 26 percent of those based in the US/Canada. That’s more than double its member count from five years ago! User engagement on the world’s preferred professional social network also grew by 26 percent during Q3 of last year. This comes as....

Creating video content doesn’t have to feel intimidating. Whether you’re filming for social media, a website, or a larger production, a few simple adjustments can make a big difference in how you come across on camera. The more calm and prepared you feel, the stronger your delivery will be. Here are TW2’s top five tips....

Do you wonder what your clients or customers would say about your organization to a prospect or potential employee? Do you wish you better understood what they are experiencing and what their needs and wants are right now? Strategically using surveys to track and understand your clients’ positive and negative experiences with your organization is....