by Sarah Austin | Aug 28, 2020 | TW2 News
Is your SEO the best it can be and are you doing all you can to get top search results? SEO (or search engine optimization) is the process of improving the quality of your website to enable search engines to find you and put you at the top of search results. If...
by Sarah Austin | Jul 27, 2020 | TW2 News
One thing that the Coronavirus pandemic has reinforced is the importance of personal connections as part of the marketing and business development process. Email marketing, ZOOM meetings and phone calls can only go so far in providing an understanding of who you are...
by Sarah Austin | Jun 25, 2020 | TW2 News
Editorial award submissions are the Stealth Bomber of public relations. Publications invite you to tell them about the best parts about your business, a team within your business or individual professionals. Then, they name you the “best” or the “top” in your field...
by Sarah Austin | May 26, 2020 | TW2 News
Every social media platform has seen a significant increase in users and activity over the last two months. With people turning to social media apps to keep themselves entertained, connected and informed, NOW is the time to focus your efforts on building and expanding...
by Sarah Austin | Apr 29, 2020 | TW2 News
I recently attended a webinar in which the term ‘over-communicate’ was used many times. The distinguished speakers with varying backgrounds and expertise all agreed that now is the time to over-communicate with multiple groups and individuals. As a marketing...