Journalists use a proven formula to get, and keep, people reading their articles. That same formula can easily be applied to marketing content.
In a three-part series on adopting journalistic principles for marketing writing, TW2 Senior Consultant Denise Nix, a former news reporter, explains how journalists write first sentences, structure articles using the inverted pyramid and apply style consistency.
While these articles originally ran in JD Supra, a legal publication, the lessons can be applied to marketing writing for any industry or business!
- Legal Marketing Content: Put the Lede In
- The Inverted Pyramid: Structuring Your Legal Content to Be Read
- Say it With Style: Insist on Consistency with Your Law Firm’s Content
Have questions? Reach out to Denise or any TW2 Marketing team member to talk about content marketing for your organization!
Denise Nix
Senior Consultant
TW2 Marketing
TW2 University is where we share interesting and helpful information we learn through our marketing and communications consulting and in our adventures connecting with a variety of professionals through virtual and in-person events. Subscribe to email updates here.