SHEL POWERS

spowers@tw2marketing.com

Shel is a marketing and client strategy professional with more than a decade of experience in agency, SaaS, tax, lifestyle, and consumer packaged goods, giving her a strong multi-vertical perspective. She leverages this breadth to bring innovation to every project and drive results. Throughout her career she has built and led high performing teams, overseen launches and rebrands, and guided marketing initiatives that drive growth and improve retention. Shel is known for her forward-looking strategies focused on long term results, and her ability to unify campaigns across channels, drawing on extensive in-house and agency leadership experience.
 

Experience

• Marketing Consultant, Shel Powers LLC 
• Senior Marketing Director, Organifi
• Marketing Manager, RacePlace
• Digital & Social Media Strategist, Active Network

Education

Shel earned her B.S. in Business Administration with concentrations in Marketing and Management, and minors in Media Arts and Entertainment Management from the University of Montana.

Personal

Shel’s favorite thing to do is spend quality time with her husband Rob and their golden retriever, Skyla. She enjoys immersive, world-building fiction, experimenting with zero-alcohol drinks, live theater and photographing engagement sessions. With strong Irish roots, mashed potatoes and gravy are always a favorite.