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TW2 University is where we share interesting and helpful information we learn through our marketing and communications consulting and in our adventures connecting with a variety of professionals through virtual and in-person events.
If you’ve ever found yourself asking, “Is this even working?” — you’re not alone. A lot of professional service firms spend time and money on marketing only to feel like nothing’s moving the needle. The problem usually isn’t effort. It’s direction. Without a clear strategy, marketing turns into a to-do...
You're catching up with a long-time client when they casually mention hiring another firm for a service you offer. Frustrating? Absolutely. Surprising? Unfortunately, not. This scenario plays out daily across professional services firms and highlights a common challenge: even your most loyal clients don’t know everythi...
With so many law firms offering similar services, simply being good at what you do is not enough. So, how do you make your law firm stand out? Follow these four steps boost visibility and grow your business:
Without a structured plan, can quickly become overwhelming. One moment, everything is running smoothly. The next, you're scrambling to come up with ideas. Without a clear strategy, your content can feel scattered, inconsistent and disconnected from your business g...
Artificial intelligence (AI) is transforming how we work, offering tools that boost productivity and creativity. However, its role should not be to replace human ingenuity but to enhance it. At TW2 Marketing, we believe that AI is most effective when it empowers people to work smarter and faster w...
Law firm marketing doesn’t need to be complicated or time consuming to yield results – it needs to be strategic. TW2 Marketing has worked with la...
From Best Lawyers and Super Lawyers lists to business and legal publications’ 40 under 40 competitions, have you ever wondered why your competitors win these recognitions?read more
The world of digital marketing is constantly evolving, driven by shifting consumer behavior and the emergence of new platforms and content trends. At the beginning of June, we participated in the DigiMarCon California conference where we had the opportunity to attend a thought-provoking talk title...
Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective marketing.
As the digital landscape evolves, social media continues to be a dynamic and engaging element of our daily lives. Consequently, there is heightened interest about the keys to success associated with establishing a solid and dedicated base of followers on platforms like Facebook, LinkedIn and Instagram. To effectively lev...