News

With so many law firms offering similar services, simply being good at what you do is not enough.   So, how do you make your law firm stand out? Follow these four steps boost visibility and grow your business:

Without a structured plan, can quickly become overwhelming. One moment, everything is running smoothly. The next, you're scrambling to come up with ideas. Without a clear strategy, your content can feel scattered, inconsistent and disconnected from your business g...

The world of digital marketing is always changing, driven by evolving consumer behavior and the rise of new platforms and content trends. TW2 attended the DigiMarCon California conference, where we joined a standout sessions titled "The Age of BS – Understanding the Current Landscape" l...

Artificial intelligence (AI) is transforming how we work, offering tools that boost productivity and creativity. However, its role should not be to replace human ingenuity but to enhance it. At TW2 Marketing, we believe that AI is most effective when it empowers people to work smarter and faster w...

Law firm marketing doesn’t need to be complicated or time consuming to yield results – it needs to be strategic.   TW2 Marketing has worked with la...

Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective marketing.

“Connecting Paradise,” A documentary program exploring the challenges and opportunities of San Diego's growth, has been honored with a national Silver Telly Award in t...

At TW2, we typically share our clients' news...this time the news is about us! After 30 years of serving as our founder and president, we have a new leader and we couldn't be more excited. has acquired our firm and is TW2's new president! Many of you already know Nicole as she has worked as a senior consultant...

As the digital landscape evolves, social media continues to be a dynamic and engaging element of our daily lives. Consequently, there is heightened interest about the keys to success associated with establishing a solid and dedicated base of followers on platforms like Facebook, LinkedIn and Instagram. To effectively lev...

https://vimeo.com/677838679   TW2 is celebrating our 30^th year! I started my beloved company when my two sons were quite young and my husband had a demanding career with a chaotic schedule. I wanted my career to provide flexibility, so I had time for my family while doing what I loved. Thirty years ...