Traditionally, public relations focused on getting your name in print or your voice on a broadcast. This is because being interviewed or featured by a credible news outlet enhances a professional’s credibility, visibility and reputation — all key to effective marketing. Recently, TW2 Senior Consultant Denise Nix spoke at the American Bar Association Mediation Committee’s....
From Best Lawyers and Super Lawyers lists to business and legal publications’ 40 under 40 competitions, have you ever wondered why your competitors win these recognitions? The answer isn’t complicated – it’s strategic. It takes carefully drafted nominations, crafted by experienced legal marketing professionals who know what the judges are looking for and how to....
Law firm marketing doesn’t need to be complicated or time consuming to yield results – it needs to be strategic. TW2 Marketing has worked with law firms for over 30 years in creating and implementing successful marketing strategies and plans. Our client list is a who’s who of law firms and we take great pride....
Artificial intelligence (AI) is transforming how we work, offering tools that boost productivity and creativity. However, its role should not be to replace human ingenuity but to enhance it. At TW2 Marketing, we believe that AI is most effective when it empowers people to work smarter and faster while preserving the essential human touch. When....
The world of digital marketing is constantly evolving, driven by shifting consumer behavior and the emergence of new platforms and content trends. At the beginning of June, we participated in the DigiMarCon California conference where we had the opportunity to attend a thought-provoking talk titled “The Age of BS – Understanding the Current Landscape” by....
Without a structured plan, content creation can quickly become overwhelming. One moment, everything is running smoothly. The next, you’re scrambling to come up with ideas. Without a clear strategy, your content can feel scattered, inconsistent and disconnected from your business goals. A thoughtful marketing content plan keeps things organized, ensures consistency and helps you create....
With so many law firms offering similar services, simply being good at what you do is not enough. So, how do you make your law firm stand out? Follow these four steps boost visibility and grow your business: Build Authority and Trust Through Thought Leadership Establishing your law firm as a thought leader is one....
You’re catching up with a long-time client when they casually mention hiring another firm for a service you offer. Frustrating? Absolutely. Surprising? Unfortunately, not. This scenario plays out daily across professional services firms and highlights a common challenge: even your most loyal clients don’t know everything your firm can do. Your Clients Don’t Know What....
If you’ve ever found yourself asking, “Is this even working?” — you’re not alone. A lot of professional service firms spend time and money on marketing only to feel like nothing’s moving the needle. The problem usually isn’t effort. It’s direction. Without a clear strategy, marketing turns into a to-do list of disconnected tasks —....
