Senior Consultant




As the owner of San Diego-based Whitelaw Marketing, which merged with TW2 in 2007, Jen has extensive knowledge of multiple industries, including real estate, finance, nonprofit, arts/entertainment and more. Her in-depth knowledge helps her guide clients toward realizing their media and marketing objectives.



  • Owner/President, Whitelaw Marketing
  • Business Development Director, Platt/Whitelaw Architects, Inc.
  • Project Manager, Saddlebow Entertainment
  • Assistant Director, San Diego Film Commission


Professional & Community Affiliations

  • Public Facilities Committee, Downtown San Diego Partnership
  • Board Member, Urban Land Institute San Diego/Tijuana District Council
  • PR committee, Center for Community Solutions
  • Past Board Member, Citizens Coordinate for Century
  • Former President, Citizens Coordinate for Century 3
  • Volunteer Committee, UCSD Cancer Center’s Luau & Longboard Invitational
  • PR chair, UCSD Cancer Center’s Luau & Longboard Invitational
  • Leadership team, Olympic Business Exchange, a chapter of BNI
  • Speaker, Spirit of the Land conference (Viejas Band of Kumeyaay Indians)
  • Speaker, AIA lunchtime learning seminar – Designing for the Future (documentary screening)
  • Speaker, LEAD San Diego training – Environmental Justice & Social Equity
  • Speaker, NewSchool of Architecture & Design – Community-Based Design
  • Guest lecturer, University of San Diego – Marketing & Advertising Course


Awards & Honors

  • Telly Award (“Connecting Paradise” documentary) (2023)
  • Top San Diego Marketing Executive, SD Metro Magazine (2022)
  • Women of Influence (marketing/communications professionals category), GlobeSt (2021)
  • Women of Influence, San Diego Metro Magazine (2021)
  • Top San Diego Marketing Executive, San Diego Metro Magazine (2020 and 2023)
  • Emmy Award (PSA for UCSD Cancer Center Luau & Longboard Invitational)
  • Emmy Award nomination (“Building for the Future” documentary)
  • Telly Award (“Canyonlands” documentary)
  • Amy Award, American Marketing Association (“Filmed in San Diego” point of purchase display)
  • Excellence in Journalism Award (General Writing for External Publication), San Diego Press Club
  • Excellence in Journalism Award (Press Release Writing), San Diego Press Club
  • Excellence in Journalism Award (video), San Diego Press Club
  • 40 Under 40, San Diego Metro Magazine


Jen earned her B.A. in English from the University of California, Los Angeles. She also holds a Professional Certification degree in Urban Planning from the University of California, San Diego and a certification from the Hollywood Film Institute.


Outside of work, Jen is a professional event planner/hazmat team leader/hostage negotiator/cat herder for her two children… and sometimes her husband, as well. She also loves to read, hike, watch movies and write children’s books.