by Sarah Austin | Mar 23, 2026 | Featured, TW2 News
Welcome to the March edition of TW2 Tea. If the early months of the year were about setting direction, March is about showing up consistently and turning that direction into visibility. The firms gaining traction today are the ones that understand how discovery is...
by Sarah Austin | Jan 21, 2026 | Law, Law Firm Website, Strategy Landing page
Just as you wouldn’t jump into the deep end of a pool without first learning to swim, you shouldn’t start posting to social media or building a website without first creating a legal marketing strategy and a legal marketing plan. In the competitive world of law,...
by Sarah Austin | Jan 20, 2026 | TW2 News
Welcome to the February edition of TW2 Tea. If January was about setting intentions, February is about building the infrastructure that supports them. In a landscape where “busyness” is often mistaken for progress, the firms seeing the strongest results...
by Sarah Austin | Jan 20, 2026 | TW2 News
TW2 Marketing is thrilled to announce that Shel Powers has joined the firm as an account manager. With more than a decade of experience across agency, SaaS, tax, lifestyle and consumer packaged goods, Shel has guided client initiatives from concept to completion,...
by Sarah Austin | Jan 16, 2026 | TW2 News
Welcome to the first pour of 2026. As we wrap up January, the marketing landscape is already proving to be a complex, evolving blend. The “usual” way of doing things continues to change. Google is no longer the sole gatekeeper of discovery, and AI is...
by Sarah Austin | Jan 15, 2026 | Law Firm Website, Strategy Landing page, TW2 News
Legal clients are searching differently, consuming information in new ways and making decisions faster. As a result, the law firms earning attention in 2026 won’t be the ones doing more marketing… They’ll be the ones doing it with intention.Here are the legal...
by Sarah Austin | Dec 12, 2025 | TW2 News
The end of the year brings reflection, planning and the familiar challenge of doing more with less. In this edition, we explore why a strong digital presence matters more than ever for law firms, how bandwidth constraints are pushing teams to seek expert support and...
by Sarah Austin | Dec 11, 2025 | Law, Law Firm Website, Strategy Landing page
In today’s digital age, having an online presence is not just an option but a necessity for lawyers and law firms. The legal industry was transformed by the growth of technology and the internet. Those who adapt are the ones who thrive. Establishing and maintaining a...
by Sarah Austin | Nov 22, 2025 | TW2 News
Like most of our clients, TW2 Marketing is an outsourced professional services firm. Consulting means you are often transitioning in and out of a client’s workflow. This can be a bumpy process for both the client and the vendors. That transition can get even messier...
by Sarah Austin | Nov 2, 2025 | TW2 News
The season is shifting and so is the way people discover, consume and trust information. In this edition, we’re looking at the real role humans play in AI-driven legal marketing, how social platforms are becoming the new search bar and why strong case studies help...
