TW2 Marketing Inc., a leading San Diego-based marketing and public relations firm, announces that Molly Rast has joined the firm as an account coordinator.
In her role, Rast will broaden client relations through news release development and distribution, social media planning, media and account coordination and more.
“Molly has the energy, enthusiasm and creativity that TW2 is known for,” says Teresa Warren, founder and president of TW2 Marketing. “She has the skills we need to continue to grow the firm and provide best-in-class service.”
Rast has gained valuable experience working with clients in the property development industry while working with Over the Moon Sales & Advertising in San Diego as an account manager and the director of brand communications.
In 2018, Rast held a public relations internship with an independent artist development label based in Arizona, where she facilitated promotional efforts, target audience research, event recruitment and video editing for both clientele and the label. She also led the event coordination process for an industry seminar held at Rock and Roll San Diego with former Sony Music A&R consultant Loren Israel.
Rast received her bachelor’s degree, summa cum laude, in Journalism with an emphasis in Public Relations and a minor in Interdisciplinary Studies from San Diego State University (SDSU) in 2021. She was among the top 10% of graduates in her major.
During her capstone course at SDSU, Rast served as team logistic lead, overseeing the implementation phase of a public relations campaign for the School of Journalism and Media Studies (JMS). Under her leadership, the team developed a campaign to increase feelings of diversity, equity and inclusion among students as well as faculty, student and alumni involvement in JMS events. She helped create, execute and promote Screening Circle, a virtual event that allowed attendees to discuss important social issues through the lens of HBO’s hit show Lovecraft Country. She also helped coordinate and promote several Beyond JMS events, an interactive webinar featuring professionals working in the media industry, and “Faculty Unfiltered,” a virtual initiative to foster humor and connection between JMS faculty and students in the virtual landscape created by COVID-19.
Additionally, Rast was a member of Delta Alpha Pi International Honor Society, where she served as both secretary and director of marketing, as well as Alpha Phi Women’s Fraternity, where she spent a year as the chapter’s director of academics.
About TW2 Marketing
Founded in 1992, TW2 is a woman-owned, award-winning marketing and media/public relations firm that is laser focused on getting results for our clients. Based in San Diego and with a satellite office in Los Angeles, we represent a wide range of clients and offer services in the areas of marketing, media and public relations, content, video and more. www.tw2marketing.com